For every $1 deployed, employers see $2-5 in HR and CSR/ESG return within 12 months.

Pain Point: Corporate benefits center on children and spouses. It misses the parallel world sitting right next to it: The pet is a child and pet care mirrors dependent care. There is a mismatch between how employees live and how benefits still assume they live — a blind spot tied to cost, productivity, and retention.

BENEPETS IS THE COSTCO OF PET CARE, stretching a $240 wallet to roughly $300 in value — about 25% more care for the same dollars.

Pain Point: Pet care costs climb 6–8%/year, rivaling child care and outpacing wage growth. There’s guilt when care is delayed or downgraded, and distress when affordability blocks it — a grinding anxiety of keeping a dependent healthy in a system that offers no safety net for it.

THE FOUNDATION IS NOT A CHARITY; it is the blockchain-verified engine that turns Benepets’ commercial activity into social contribution, with 7% of the total recurring revenue directed to animal rescue funding.

Pain Point: 6 million of the 70 million stray animals enter U.S. shelters each year. Yet rescues run on thin reserves as the pet industry generates billions — cut off from the very economy that profits from pets.