Benepets does something no company benefit has ever done: it takes care of what takes care of you.
You work for a company that finally “gets you.’
Benepets is a Delaware PBC that turns employer benefits into pet-as-dependent stipends & blockchain-verified animal rescue funding.
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Benepets is a Delaware PBC that turns employer benefits into pet-as-dependent stipends & blockchain-verified animal rescue funding. *
So, what is Benepets?
A Delaware Public Benefit Corporation and HR-fintech-for-good platform that enables pet care as a formal employee benefit, with blockchain-verified animal rescue funding.
See how it works.
This walk-through takes you inside the Benepets platform—from employer setup to employee use, vendor access, and rescue funding in motion. You will see how Pet Wallet credits work like cash, move through trusted pet-care providers, and convert everyday spending into measurable workforce value and visible animal rescue support.
Every company says it cares for their people. Benepets is the benefits platform that can prove it. We built an infrastructure that turns HR benefits into dual-ROI = internal return (employee retention and performance) + external return (social impact).
Here’s how it works: Employees get a Pet Wallet, with monthly credits for the vet, food, and routine care. They use it for what matters most at home: their pets and their peace of mind.
Every pet cared for funds a pet saved.
And with Benepets’ Costco of Pet Care pricing, pet wallet credits stretch further, so every employer dollar is worth twice.
Pets are the new dependents.
50% of Europe’s households are pet owners, double the share of parents with children. In Japan and South Korea, pets outnumber children.
In North America, 70%+ of the workforce are pet owners.
Pet expenses rank among the top 3 stressors (after housing and healthcare), and 1 in 7 pet owners experience pet poverty.
For Employees, it does something no company benefit has ever done: it takes care of what takes care of you.
You work for a company that finally “gets you.”
For employers, it’s a talent, engagement, and retention weapon because it cuts straight into the real pain points across industries—workload, stress, exhaustion—that salary cannot buffer. A benefit that eases the cost of caring for a pet says, “We see what keeps you going.” It reaches the workforce in a way no insurance perk or gym pass can touch.
For finance, it pays for itself and ticks every box: cost certainty, operational efficiency, value preservation, and proof of utilization.
For rescues, it is survival, a stable funding for shelters.
7% of the total revenue flows to the Benepets foundation, verified within 30 days, and visible to every stakeholder.
So, what is Benepets? It is the world’s first and only Benefits HR-Fintech-For-Good Platform. Care sustains Loyalty. Loyalty sustains growth.
Dogs make people’s lives better.They stabilize, ground, and transform us. If that is true, then workplaces should stop pretending pets are irrelevant.
For every $1 deployed, employers see $2-3 in HR and CSR/ESG return within 1 year.
The Benefits of Benepets, QuantifiedThe foundation is not a charity. It is the blockchain verified engine converting 7% of Benepets’ revenue into animal rescue funding.
The Benefits of Benepets, QuantifiedBenepets is the Costco of Pet Care, stretching a $240 wallet to roughly $300 in value—about 25% more care for the same dollars.
The Benefits of Benepets, QuantifiedBenepets is a life management platform for pet ownership. Because pet care is too costly, too frequent, and too complex to manage without one.
Cost: $1,500–$2,800 per pet annually (American Pet Products Association)Frequency: 2–3 vet visits per year per pet, plus recurring monthly spend on food and care (American Veterinary Medical Association)Fragmentation: Care spans at least 5 distinct providers—vets, food retailers, groomers, pharmacies, emergency clinics (APPA; AVMA)The Benefits of Benepets, Quantified-
For Employers
For every $1 deployed, employers see $2-5 in HR and CSR/ESG return within 12 months.
Pain Point: Corporate benefits center on children and spouses. It misses the parallel world sitting right next to it: The pet is a child and pet care mirrors dependent care. There is a mismatch between how employees live and how benefits still assume they live — a blind spot tied to cost, productivity, and retention.
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For Employees
BENEPETS IS THE COSTCO OF PET CARE, stretching a $240 wallet to roughly $300 in value — about 25% more care for the same dollars.
Pain Point: Pet care costs climb 6–8%/year, rivaling child care and outpacing wage growth. There’s guilt when care is delayed or downgraded, and distress when affordability blocks it — a grinding anxiety of keeping a dependent healthy in a system that offers no safety net for it.
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For the Foundation
THE FOUNDATION IS NOT A CHARITY; it is the blockchain-verified engine that turns Benepets’ commercial activity into social contribution, with 7% of the total recurring revenue directed to animal rescue funding.
Pain Point: 6 million of the 70 million stray animals enter U.S. shelters each year. Yet rescues run on thin reserves as the pet industry generates billions — cut off from the very economy that profits from pets.
A Different Starting Point
I love a dog so deeply that when it came time to build a company, that bond left no ambiguity about what it had to be about. Pet care could not be a consumer category, but a responsibility. I had to, because of what my dog means to me. Knowing what “being loved” looks like for a dog, I cannot un-see what it means when a dog has no one.
More than guilt or savior energy, Benepets is simply about fairness. Mine is safe; others should have a chance too. As I protect one dog, it becomes natural to build something that helps protect those who have none.
I did not want to be the exception who takes care of a dog well, but to make intentional care easier and more natural for everyone who wants to do right by their pets. This is what sits underneath it.
Benepets is at the intersection of responsibility and access. It uses systems people already trust to support animals who depend entirely on human choices.
– IAN JEON, Founder & Chief Steward
Behind Benepets
Ian Jeon
Founder & Chief StewardIan built companies for 25 years in transportation, food service, and cross-national education across South Korea, the Philippines, and China. She approaches ventures with a builder’s discipline: clear models, clean systems, and structures that can scale without drama.
She is completing her Doctorate in Business Administration in Paris, and Benepets grew out of the thinking she has done there. The project began with a simple question: how to build a company that delivers commercial strength and social contribution without splitting the two. That question shaped the platform’s structure and the financial loop Benepets runs on today.
Founding AdvisorWeng Manalaysay
Weng brings more than 2 decades of senior people-leadership experience across global retail, fintech, and technology platforms in the Philippines. She has led country-level human resources functions at organizations such as IKEA, Grab, Tonik, and PayMongo, working closely with executive teams as companies scaled workforces, benefits structures, and employee support systems.
Her background aligns closely with Benepets’ focus on employer-delivered benefits, operational rigor, and people-first design. Having built and governed employee programs within highly regulated and fast-growing environments, Weng contributes practical judgment on how benefit platforms are evaluated, adopted, and sustained inside real organizations. As a Founding Advisor, she supports Benepets at the intersection of HR leadership, employer readiness, and institutional decision-making..
One app. Multiple ways to fund pet care.
Benepets is the infrastructure platform that makes pet care accessible and affordable, whether funded by employers, individuals, or public programs.
01
Employee-funded
Direct-to-consumer subscription using the Benepets wallet and vendor network
02
Employer + Employee Co-Funded Model
Hybrid benefits structure
03
Government / National Benefit Model
Public benefit / national program using Benepets infrastructure
Benepets: A Life Management Platform for Pet Ownership
Benepets is now a life-management platform for pet ownership. Because pet care is too costly, too frequent, and too complex to manage without one.
Vets, food, grooming, emergencies…People are managing all of this manually across disconnected providers and payments. Benepets controls how money becomes care across every provider, in one system.
Here’s the key: We sit in the flow. That means were not tied to employer-only funding, out of pocket only, or any single model. If money can go into the system, we can structure it.
Employers can fund it. Employees can top it up. Governments can allocate it. One system. Same wallet. Ready to use.
The Benepets App-
A digital pet wallet spent inside the Costco of Pet Care
(vet, food & supplies, grooming)Centralized pet care management in one place
(balance, spending, bookings, records)
That’s why this becomes possible: One system. Multiple ways to fund pet care.
And then there’s the part no one else can replicate: Every pet cared for saves another. No campaigns. No opt-ins. It’s just how the system works.
So as the usage grows:
care improves for owned pets
funding scales for pets that don’t have one
More than an app, Benepets has built a layer that organizes the entire category—so everything (funding, services, impact) plugs into it.